World Without Exploitation


An identity that’s part punk, part pristine.



In Collaboration With


Avenir is an Interior Design firm based in Chicago with a reputation for making beautiful—and unconventional—spaces. We gave this team of design badasses a new identity that puts the basic joints on notice.

The identity collides Punk attitude with Sol le Witt precision. Built with characters that feel like individual pieces of furniture, the mark references the fundamentals of Interior Design—arranging shapes in three-dimensional space to tell stories and create meaning.

We chose a black and white palette for its stark, poetic quality, but also for its functionality. By minimizing the color palette, the identity becomes an impeccable gallery for showcasing Avenir’s growing body of work.

The website we built uses unguarded copy, graceful design and small surprises to show off Avenir’s personality. The site’s content supports Avenir’s reputation for strong conceptual design while shining a brighter light on their construction expertise. We art directed their team photography to indulge the firm’s penchant for taxidermy.