The identity collides punk attitude with Sol le Witt precision. Built with characters that feel like individual pieces of furniture, the mark references the fundamentals of Interior Design—composing objects in physical spaces to tell stories and create moods.
We chose a black and white palette for its stark, poetic quality, but also for its functionality. By minimizing the color palette, the identity becomes an impeccable gallery for showcasing Avenir’s body of work.
The website we built uses unguarded copy, graceful design and small surprises to show off Avenir’s personality. The site’s content highlights Avenir’s reputation for strong conceptual design while reinforcing their construction expertise. We also art directed their team photography to indulge the firm’s penchant for taxidermy.