World Without Exploitation


An identity that’s part punk, part pristine.



In Collaboration With


Avenir is an Interior Design firm based in Chicago with a reputation for making beautiful—and unconventional—spaces. We gave this team of design badasses a new identity that puts the basic joints on notice.

The identity collides Punk attitude with Sol le Witt precision. Built with characters that feel like individual pieces of furniture, the mark references the fundamentals of Interior Design—arranging shapes in three-dimensional space to tell stories and create meaning.

We chose a black and white palette for its stark, poetic quality, but also for its functionality. By minimizing the color palette, the identity becomes an impeccable gallery for showcasing Avenir’s growing body of work.