MSI, Wired to Wear
Black Sheep Agency

Avenir

An identity and website that collide punk with pristine.

Branding

Copywriting

Print Design

UX Design

Web Design

Web Development

In Collaboration With

Avenir is a Chicago-based Interior Design firm that makes unconventionally beautiful spaces. We gave this team of design virtuosos an identity and website that put the basic joints on notice.

The identity collides punk attitude with Sol le Witt precision. Built with characters that feel like individual pieces of furniture, the mark references the fundamentals of Interior Design—composing objects in physical spaces to tell stories and create moods.

We chose a black and white palette for its stark, poetic quality, but also for its functionality. By minimizing the color palette, the identity becomes an impeccable gallery for showcasing Avenir’s body of work.

The website we built uses unguarded copy, graceful design and small surprises to show off Avenir’s personality. The site’s content highlights Avenir’s reputation for strong conceptual design while reinforcing their construction expertise. We also art directed their team photography to indulge the firm’s penchant for taxidermy.