We held workshops with stakeholders and investors to clarify Origin’s reason for being. That groundwork led to a new brand position based on true alignment with investors, as well as the brand’s key messages and a bold new brand voice.
The Compass & Pin identity we created captures Origin’s hybrid approach to investing, where old-school street smarts meet new-school tech. The typeface and color palette we selected blend classic and modern, inspiring trust but signaling a disruptive new approach. A new infographic style makes their data easier to understand, and new photography guidelines make the brand feel genuine and approachable.
We brought all the parts together with a set of tools that guide brand activation across touchpoints—from conference booths, to quarterly reports, to the web.
To help convert more investors, we set an overarching UX goal for Origin’s new site: Let people feel in control of their investments by giving them easy access to critical information and expert guidance. We made the site more persuasive with copy that connects Origin’s competencies to the advantage they give investors. Strong calls-to-action across the site give prospects clear pathways to become investors.
We are changing the way people invest in real estate, which makes marketing a real challenge. To get more investors our brand needs to build immediate trust. JT and Matt quickly learned our business and how our target thinks, and helped us clearly communicate what we do and why we do it better. Because of their work we now have a brand and website that has helped us achieve triple digit growth in the last 18 months.