Museum of Science and Industry

The Black Sheep Agency

Designing the answer to what difference does it make.

Creative Direction





In Collaboration With

Black Sheep Agency


Bill Ferenc

The Black Sheep Agency helps cause-driven clients do more good. We created an Annual Impact Report website that showcases their client outcomes in a way that encourages sharing and conversation.

Visit the site

We wrote the Impact is Discovery narrative to frame the site—and Black Sheep Agency itself—within a creative philosophy that’s big-hearted and ambitious.

We took a mobile-first design approach to make the site more usable and shareable. Illustrated previews of case studies help drive people deeper into the site.

Eclectic illustrations give each case study their own personality while helping tie together the wide-ranging projects. Bold stats put BSA’s results front and center.