MSI, Wired to Wear
Emery

Black Sheep Agency

A website about the beauty of making a difference.

Creative Direction

Copywriting

UX Design

Web Design

Web Development

In Collaboration With

Black Sheep Agency

Illustration

Bill Ferenc

Black Sheep Agency helps cause-driven clients do more good. We created an Annual Impact Report website to showcase their client outcomes in a way that encourages sharing and conversation.

Visit the site

We wrote the Impact is Discovery narrative to frame the site—and Black Sheep Agency itself—within a creative philosophy that’s big-hearted and ambitious.

We took a mobile-first design approach to make the site more usable and shareable. Illustrated previews of case studies help drive people deeper into the site.

Eclectic illustrations give each case study their own personality while helping tie together the wide-ranging projects. Bold stats put BSA’s results front and center.