We implemented the new identity system across a range of collateral, from flyers and sell sheets to brochures and white papers. By designing them as templates, we helped Glanbia’s sales and marketing teams maximize their use and keep them cohesive.
Banner ads and social media push people to a landing page where an anthem video showcases the Greatness Takes Tenacity campaign story. The page also communicates Glanbia’s core differentiators, the proof points of tenacity’s importance.
To maintain the consistency of the new brand across regions and lines of business, we created a style guide that outlines the usage rules of the identity system.