We wanted the new branding to resonate with enterprise clients, without compromising Blueboard’s personality. Authentic photography—much of it sourced from Blueboard’s social channels—gets people to imagine the impact of experiential rewards. Punchy type gives messages a sense of authority—without the corporate trappings—and an electric color palette brings the fun-loving energy.
The Blueboard Ripple and Gloji icons are signature brand elements. They’re inspired by the life (and business) changing impact of Blueboard rewards. As opposed to cash or gift cards, experiences generate shareable stories that ripple outwards and positively affect far more people than recipients alone.
We designed a demand-gen website to support Blueboard’s content marketing and SEO strategy. Tactful CTA’s and lead-generating content gates throughout the site help get customers into the sales funnel. Drawers and carousels support the bulk of content needed for great SEO performance, without overwhelming users.
The brand style guide we created helps Blueboard’s sales and marketing teams live the new brand—on the web, in print, and in person. Brand voice traits unpack the brand strategy and show creatives how to capture its ethos. And simple instructions make it easy to design things on point with the new branding.
We brought Heco on with a big goal of creating a new brand identity that communicated the value of rewarding top employees with Blueboard experiences. The process from ideation and discovery to execution was one of the best partnerships I've had in my +15 years in marketing. Since launching the website, we've seen new user growth of +140% YoY (fueled by the new site's ability to index more effectively for SEO), and more importantly, +215% YoY growth in goal conversions (users requesting demos on our website). I can't recommend working with Matt, JT, and the Heco team more, and look forward to our continued partnership.