MSI, Wired to Wear

Cresco Labs

A website to define the new normal—and new leader—in cannabis.

Creative Direction


UX Design

Web Design

Web Development

In Collaboration With

Cresco Labs is one of the largest cannabis cultivators, manufacturers, and retailers in the U.S. Their mission is to normalize, professionalize, and revolutionize cannabis. Our mission was to design a website fit to tell their trailblazing story.

See the website

*Our clients are empowered to evolve their websites on their own. Live websites may not reflect our original designs.

Our first goal was positioning Cresco as a trusted leader in a revolutionary—and fledgling—industry. The web experience we created helps Cresco balance a sense of sober authority with an innovator’s flair. The UX is streamlined and logical. The design is minimal and austere. The copywriting is bold and direct. The effect inspires confidence in Cresco’s approach and intrigue in their portfolio of brands.

Cresco has the largest brand portfolio in the U.S., with offerings for any consumer. We designed the site to showcase Cresco’s CPG brand building expertise. Products and retail locations are front and center. Educational content supports strong SEO performance and helps consumers find the right offering for them. And a custom web design template makes it easy to get new brands up and running on the web.