The Black Sheep Agency
Avenir

OnCorps

A decidedly different way to market machine learning.

Creative Direction

Design

Web

UX

Front-end

In Collaboration With

OnCorps, Inc.

Animation

Ordinary Folk
Black Book Studio

OnCorps is a decision guidance platform built for global financial, consulting, and technology firms. The platform improves decision making and performance by enabling better data collection and analytics. We redesigned OnCorps’ website to tell a complex story about behavioral science, machine learning and performance gains in a simple, powerful way.

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To build more advocates for OnCorps, more people have to understand what it does and how it works. Rather than dodging the complexity of the platform, we took it head on in a way that feels logical and intelligible. Linear UX methodically unpacks OnCorps’ narrative. Simple, precise language guides people along while demonstrating OnCorps’ mastery of the topics.

We avoided the conventional design solutions to OnCorps’ communication challenge, like techy infographics or super-friendly illustrations. Instead we gave OnCorps a design language inspired by the basic building block of better performance—the everyday decisions that people make. We visualized those countless decisions, behaviors and patterns using bold, elemental shapes. Their simplicity and large scale make the site feel intense, impactful and dramatic.

We paid close attention to background animations and content transitions as users scroll down pages. The interactive background elements keep users engaged with site content and make them curious about what they’ll see next. We also created simple line charts—a key storytelling device for OnCorps—and energized them with fluid, elegant animations.