Hu. Hotel
MSI, Wired to Wear

west elm Hotels

A site that finds the heartbeat of a new hotel brand.

Creative Direction

Copywriting

UX Design

Web Design

Web Development

In Collaboration With

Digital Kitchen

west elm Hotels is a new hospitality brand launched by west elm. The hotels are designed for modern travelers who want a hotel experience that fits their personal style while staying true to local culture.

We helped define the brand’s service philosophy—Wholehearted Hospitality™—and designed a site to attract investors and guests. The site lets people explore the vision for west elm Hotels, the initial hotel locations and the bona fides of the hotel management partner.

Visit the site

We created the Bring Yourself launch campaign based on our key insight above. It positions west elm Hotels as energizing places, grounded in local culture and community, where every guest has the service and space they need to be themselves.